McFly are a band that have always presented themselves as very clean-cut but still having a unique element whilst being a typical 'boy band', they still play their own instruments and write their own songs. Their star image seems to appeal to teenage girls and they show this in this video by wearing smart suits and being generally happy and upbeat.
Unlike most videos in the pop genre, McFly are seen to play instruments in this video for 'Love is Easy.' This creates a strong star image as they are being presented as more than just singers but as talented musicians as well.
This picture is from when McFly were at a film premiere, and even then, they were presented as clean-cut and very 'matching' in order to keep their audience happy even when they are not performing their songs with their instruments. However, although they play their own instruments, in this music video, they are not seen to play them the whole way through and hereby adhere to the pop video stereotype.
This video also has examples of intertextuality by referencing films and other music videos. This is not very common in modern pop videos so therefore makes them stand out from other artists. Their inspiration, as quoted by Tom (a band member) was the film 'Love Actually' when everybody started singing 'All I Want For Christmas is You' which shows that this band puts in a lot of effort and thought into making their music and videos which the wide audience find endearing.
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