Evaluation Task One: Conclusion

In what ways do your media products use, develop or challenge forms and conventions of real media products?

Conventions are the generally accepted ways of doing something. Conventions can be used, supported and reiterated. However, they can also be challenged to deliberately broken to subvert the stereotypes. 

In evaluation of the question set, I feel that I have drawn on the conventions of media products in my own campaign. This use of conventions is evident in the construction of my own products. For example in my use of the boy meets girl narrative, the performance/instrument element and close ups of all of the band members. This is supported by my own research into similar bands such as McFly and The 1975. 


At the same time I have sought to develop and be able to challenge conventions. For example: I have included a new 'wipe' editing technique. The reason why I feel that I have achieved this is to differentiate my product in a competitive music industry market and I have attempted to challenge audience expectations and bring something new to the media forms.

Media conventions are ultimately relied upon for communicating the right message to the intended audience but also, to deviate from these expectations as it helps sell the star image that I wanted to promote. Audiences produce meaning from the interaction of the conventional material in a text, and their understanding of conventions is first nature.

Evaluation Task One: Part Three

In what ways do your media products use, develop or challenge forms and conventions of real media products?



This is the homepage to our website. As you can see, we have stuck with the convention of using close-ups of the faces of the members of the band as they are new and need to get their image out there to be successful. We went for the two block colours such as black and white as we didn't want the website to look too messy. This could actually be improved by adding more colour to go witht he young, care-free and vibrant feel of the band.

It is essential for the band's upcoming gigs and news to be shared on the website because there is nowhere else for it to reach a wide audience. Our target audience is 10-16 year old girls and as we are now in a highly online and technical era, a website is the best way to reach out to that audience. We also have links to social media sites such as Instagram and Facebook which are also very popular with our target audience.