Evaluation Task One: Conclusion

In what ways do your media products use, develop or challenge forms and conventions of real media products?

Conventions are the generally accepted ways of doing something. Conventions can be used, supported and reiterated. However, they can also be challenged to deliberately broken to subvert the stereotypes. 

In evaluation of the question set, I feel that I have drawn on the conventions of media products in my own campaign. This use of conventions is evident in the construction of my own products. For example in my use of the boy meets girl narrative, the performance/instrument element and close ups of all of the band members. This is supported by my own research into similar bands such as McFly and The 1975. 


At the same time I have sought to develop and be able to challenge conventions. For example: I have included a new 'wipe' editing technique. The reason why I feel that I have achieved this is to differentiate my product in a competitive music industry market and I have attempted to challenge audience expectations and bring something new to the media forms.

Media conventions are ultimately relied upon for communicating the right message to the intended audience but also, to deviate from these expectations as it helps sell the star image that I wanted to promote. Audiences produce meaning from the interaction of the conventional material in a text, and their understanding of conventions is first nature.