Thursday 29 May 2014

Analysis of Music Videos: Brave - Sara Bareilles



This video by the solo artist Sara Bareilles is a typical example of the main artist being presented as happy and upbeat whilst lip-synching to the camera. This video shows a wide variety of people dancing around, portraying the image and the message that the singer believes everyone of all ages, genders and sizes should be 'brave' and happy. Like many videos like this, the song starts off with less musical depth and therefore the 'dancers' are less 'out-there', showing the message of their 'courage' building. There is no visible band playing in the video, which is stereotypical of pop artists unlike rock artists who usually have the whole band on screen.

Sara Bareilles usually presents herself as very clean-cut and an innocent artist. Unlike many pop artists nowadays such as Lady Gaga and Christina Aguilera, who have a unique, but slightly weird image. This artist shows herself as being a 'normal' person, hereby making the audience feel like she is watchable and relatable to the average everyday person. The fact all of her 'dancers' are wearing normal clothes and are of varied genders and sizes, this makes the whole video relatable to a wide audience.



In this picture, and in most pictures, Sara is presented as happy go-lucky which fits with the overall image she is going for in this music video and many of her other songs. She is not wearing anything promiscuous or even wearing red lipstick which signifies that she is pure and a well-rounded artist. This adds to her 'star image' of being relatable to the ordinary person.

There is not a story in this video making it not a narrative video. As this video is very general and would appeal to a wide audience, this does not leave a lot of room to experiment new and different ideas, similar to the video for Happy by Pharell Williams.

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