Evaluation Task Three: Conclusion

What have I learned from my audience feedback?

 I have learned from my audience feedback that I have constructed an intended star image and an effective campaign. My target audience of pre-teens and teenagers has informed me what went well, for example, they liked the parts of my video when the powder paint was in use. They also suggested areas for development such as not having long shots of the singers just singing as this can get boring. If I was to make any future changes, I would have more slow motion shots of the powder paint as this was the favourite part of my music video.

Taking note of the audience feedback I understand how the audience inform me of the success of the campaign is and allowed me time to make adjustments to the campaign before it went to distribution. Audience feedback is important market research in post-production to see if I created the right star image and marketed this purposefully. As Henry Jenkins informs us that we live in a participatory culture, where fans and audiences are important in circulating meaning and the strength of media message.

I also recognise that my audience has engaged with the meanings in my music videos in different ways, bringing their own contexts to the reading of the star image, as what Hall argues as reception theory. I can understand how my audience can either reinforce of challenge intended meanings in the text.

Evaluation Task Three

Audience Feedback: Focus Group

Audience Feedback: YouTube Statisics

Although we got some good feedback from our survey, there is still the possibility that the respondents were trying to please us and be nice. So we decided to take a look at the YouTube statistics for our music video and found some interesting things.

We saw that the top place people were watching our video was in the United Kingdom which makes sense because that is where our band is from and where they are based. A lot of people from our college have watched the video and we noticed that it had received over 1,200 views on YouTube since it's release in December. 

However, we did receive a lot of views from over 25 countries, suggesting that our image is a global image similarly to One Direction. Unfortunately, we didn't have enough views to find out what was the most popular age range that were watching our videos but we are pretty sure that it was our target audience which was 11-16 years old.

We also had a look at what devices our audience were watching our video on. Due to the proliferation of hardware and content, watching our video on a mobile phone was very popular and coincides with our target audience. A lot of younger people watch things nowadays on their smartphones instead of a computer although computers are still the number one way to watch things. I wouldn't be surprised if in a few years time the mobile phone views surpassed the computer views.

Similar to some of the responses we received on our survey, a lot of people stopped watching because it got too boring. A way we could improve this is to bring in the powder paint and maybe a different paint aspect sooner so the audience don't turn the video off. This could easily be improved with a higher budget, better cast and a better set.

Audience Feedback: Survey Monkey

In order to get optimum audience feedback, we decided to set up a survey on the website www.surveymonkey.com

This was a very useful website as it allowed us to ask multiple people up to ten questions for free. We decided to ask them about our music video and we would tackle the challenge of our ancillary texts later on in the feedback process.

The first question we asked was whether the viewer enjoyed the video. We were pleased to find out that everybody enjoyed the video and have received a 100% 'yes' rating for our video.

Our next question was What is your favourite aspect to our music video? And we overwhelmingly received comments about the powder paint element. This suggests that maybe we should have included more of this, or more different types of paint in order for the audience to not get bored until the paint comes in.

Overall, we got a fairly positive response to our casting choices although a few people felt that maybe some of the choices weren't great. This coincides with some of our YouTube comments who mentioned that the performers were a bit stiff and looked a bit bored.











After asking what could be improved in our music video, an overwhelming response was that the performers could have been more into it as it got boring at times. However, all of these problems would not occur if our band was real.

I feel like we conveyed the concept of the music video fairly well as most people understood that it was supposed to look like a boy band having fun. They seemed to understood the major emphasis on the 'pop' genre.

As we are currently looking at media in the online age, I decided to ask the question whether you would buy the song online. We got a resounding yes but not as many said they would download it illegally. This is interesting as it shows that maybe music culture offline isn't dying as quickly as we thought.

We got a very good response from everybody about the name of our boy band. Originally we were not so sure about the name but to know that it is appealing and fits with the indie/pop genre is comforting and makes us firm in our decision to name the band Quadratic Formula.

The audience understood that our target audience was pre-teens and teen girls although we got some responses saying that it would appeal to a lot of people as the image is so clean cut. This is what we wanted to hear because we want parents of young girls to be comfortable with them listening to Quadratic Formula's music.

Once again, we got some criticism on the casting choice for the band. We also discovered that the set was a bit bland so if we were to do this again, we would have a bigger, white box set where we can see the floor. We unfortunately did not have the budget for this originally.





After hearing the audience feedback, we feel we have achieved and overall positive approach to our music video. It was good to put the survey out there and get some feedback as some of the respondents were in our target audience range of 11-16. Most of the responses were positive and what we were expecting so I believe we have successfully conveyed the image and artist that we wanted to convey and this has been proven by the amount of positive feedback we have received.

Evaluation Task Two: Conclusion

 How effective is the combination of your main product and ancillary texts?

I have been effective in communicating the star image as a part of a campaign - considering the distribution of the product and the brand image. Ultimately the brand image I want to promote was a boy band of four boys with a clean-cut and fun-loving image. This is important for any campaign or concept. For example, my campaign could be linked to artists such as One Direction and Kodaline as they already have a large fanbase of my target audience, pre-teens and teenage girls. Emily Teadrake from Polydor records argues that the pitch for any concept had to be consistent and marketable which is what I hope I have produced through my ancillary texts and my main music video. For example, Emily said that the Ellie Goulding's music video wa key to the success of the song because that is the way the viewer sees what the artist looks like and is able to make a judgement. It also portrays the star image in the most positive light as the artist is in control of how she/he/they are portrayed.

 Secondly, I feel that I have given the campaign a unique selling point through the star image. The star image I have promoted is a clean-cut, care-free and fun-loving bunch of middle class boys who make the organic pop/rock music using their own instruments. A unique selling point used in a coherent campaign will provide different opportunities to market the star image. An audience who is able to spread word of mouth about a publicity campaign can enure success through the engagement with the text as a form of online media, helping spread, circulate and distribute meaning amongst fans.

Finally, I have technically delivered a coherent looking campaign through my ancillary texts and my music video through the use of image and online social media. The music video promotes a single that is released along with the album whilst the website acts as an effective online tool which helps distribute and promote meaning for a fan base. The circulation and spread of meaning by the intended audience helps with co-option, as argued by Boyd amongst the fans and aids me with the marketing and promotion of the album.

Evaluation Task Two

How effective is the combination of your main product and ancillary texts?